{"id":3030,"date":"2023-05-26T13:40:32","date_gmt":"2023-05-26T13:40:32","guid":{"rendered":"https:\/\/addevmaterials.com\/?p=2899"},"modified":"2023-06-23T13:58:14","modified_gmt":"2023-06-23T13:58:14","slug":"deploiement-du-crm","status":"publish","type":"post","link":"https:\/\/addevmaterials.com\/de\/deploiement-du-crm\/","title":{"rendered":"Einsatz von CRM"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3030\" class=\"elementor elementor-3030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-174e1a1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"174e1a1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f351be2\" data-id=\"1f351be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f697c99 elementor-widget elementor-widget-heading\" data-id=\"2f697c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Einsatz von CRM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbc7a71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbc7a71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dde4e9f\" data-id=\"dde4e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1639285 elementor-widget elementor-widget-text-editor\" data-id=\"1639285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM (Customer Relationship Management), das von den Vertriebsteams in Frankreich, Polen und Nordamerika bereits seit vielen Jahren eingesetzt wird, wurde 2022 auch bei den englischen und kalifornischen Einheiten eingef\u00fchrt.<\/p><p>Durch die Implementierung desselben CRM-Systems in allen unseren Einheiten weltweit wollen wir nicht nur alle unsere Kundendaten in einem einzigen Tool zusammenf\u00fchren und damit die Schaffung von Gesch\u00e4ftssynergien f\u00f6rdern, sondern wir streben vor allem an, erfolgreiche Praktiken zu vergemeinschaften und die Steigerung der Gesch\u00e4ftskompetenz und -effizienz zu f\u00f6rdern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08fbc54\" data-id=\"08fbc54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9965d elementor-widget elementor-widget-image\" data-id=\"4e9965d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lucid-lamport.51-178-29-101.plesk.page\/wp-content\/uploads\/2023\/05\/Marie-1-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bb5f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bb5f5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51a2ce\" data-id=\"a51a2ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3b41a elementor-widget elementor-widget-text-editor\" data-id=\"fd3b41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Es wurde ein System zur Schulung und Begleitung der Teams eingerichtet, und es wurden auch Schl\u00fcsselbenutzer pro Land definiert, wobei die Einbeziehung von L\u00e4ndervertretern in die Governance des Tools ein echter Erfolgsgarant ist.<\/span><\/p><p>Durch die F\u00f6rderung der Sammlung von Informationen \u00fcber Leads und Kundenkontakte und die Analyse dieser Daten k\u00f6nnen unsere Marketing- und Verkaufsteams ein besseres Verst\u00e4ndnis der Kunden und der Marktanforderungen erlangen und dementsprechend Marketingkampagnen und Verkaufsans\u00e4tze entwickeln, um Kunden zu gewinnen, zu halten und zu binden.\u00a0<\/p><p>Um bei der Datenanalyse noch einen Schritt weiter zu gehen, wurde auch das gesamte Verkaufsteam im Power BI-Tool geschult. So kann jeder seine eigenen Dashboards erstellen und seine Leistung besser steuern. Eine konkrete Art und Weise, jedem bewusst zu machen, wie wichtig die Qualit\u00e4t der Daten ist und welche Verantwortung jeder Einzelne tr\u00e4gt, um dazu beizutragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9ploiement du CRM D\u00e9j\u00e0 utilis\u00e9e par les \u00e9quipes commerciales en France, Pologne et Am\u00e9rique du Nord depuis de nombreuses ann\u00e9es, c\u2019est aupr\u00e8s des entit\u00e9s anglaises et californiennes que la CRM (Customer Relationship Management) a \u00e9t\u00e9 d\u00e9ploy\u00e9e en 2022. En impl\u00e9mentant le m\u00eame syst\u00e8me de gestion de la relation clients sur l\u2019ensemble de nos entit\u00e9s dans [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3030","post","type-post","status-publish","format-standard","hentry","category-rapport-rse-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9ploiement du CRM - ADDEV Materials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/addevmaterials.com\/de\/deploiement-du-crm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9ploiement du CRM - ADDEV Materials\" \/>\n<meta property=\"og:description\" content=\"D\u00e9ploiement du CRM D\u00e9j\u00e0 utilis\u00e9e par les \u00e9quipes commerciales en France, Pologne et Am\u00e9rique du Nord depuis de nombreuses ann\u00e9es, c\u2019est aupr\u00e8s des entit\u00e9s anglaises et californiennes que la CRM (Customer Relationship Management) a \u00e9t\u00e9 d\u00e9ploy\u00e9e en 2022. 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