{"id":3030,"date":"2023-05-26T13:40:32","date_gmt":"2023-05-26T13:40:32","guid":{"rendered":"https:\/\/addevmaterials.com\/?p=2899"},"modified":"2023-06-23T13:58:14","modified_gmt":"2023-06-23T13:58:14","slug":"deployment-of-crm","status":"publish","type":"post","link":"https:\/\/addevmaterials.com\/en\/deploiement-du-crm\/","title":{"rendered":"CRM deployment"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3030\" class=\"elementor elementor-3030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-174e1a1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"174e1a1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f351be2\" data-id=\"1f351be2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f697c99 elementor-widget elementor-widget-heading\" data-id=\"2f697c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CRM deployment<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbc7a71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbc7a71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dde4e9f\" data-id=\"dde4e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1639285 elementor-widget elementor-widget-text-editor\" data-id=\"1639285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Already used by the sales teams in France, Poland and North America for many years, CRM (Customer Relationship Management) was rolled out to the UK and Californian entities in 2022.<\/p><p>By implementing the same customer relationship management system across all our entities worldwide, our aim is not only to bring together all our customer data in a single tool, thereby encouraging the creation of commercial synergies, but above all to share winning practices and encourage the development of skills and commercial efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08fbc54\" data-id=\"08fbc54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9965d elementor-widget elementor-widget-image\" data-id=\"4e9965d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lucid-lamport.51-178-29-101.plesk.page\/wp-content\/uploads\/2023\/05\/Marie-1-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bb5f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bb5f5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51a2ce\" data-id=\"a51a2ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3b41a elementor-widget elementor-widget-text-editor\" data-id=\"fd3b41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">A team training and support system has been put in place, and key users by country have also been defined, with the inclusion of country representatives in the governance of the tool being a real guarantee of success.<\/span><\/p><p>By facilitating the collection of information relating to customer leads and contacts, and by analysing this data, our marketing and sales teams can ensure that they have a better understanding of customers and market requirements, and can therefore develop the marketing campaigns and sales approaches they need to deploy to attract, retain and build customer loyalty.\u00a0<\/p><p>To take data analysis even further, all our sales teams have also been trained in Power BI. Everyone can now create their own dashboards and monitor their performance more effectively. This is a practical way of raising awareness of the importance of data quality and the responsibility of each individual to contribute to it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9ploiement du CRM D\u00e9j\u00e0 utilis\u00e9e par les \u00e9quipes commerciales en France, Pologne et Am\u00e9rique du Nord depuis de nombreuses ann\u00e9es, c\u2019est aupr\u00e8s des entit\u00e9s anglaises et californiennes que la CRM (Customer Relationship Management) a \u00e9t\u00e9 d\u00e9ploy\u00e9e en 2022. En impl\u00e9mentant le m\u00eame syst\u00e8me de gestion de la relation clients sur l\u2019ensemble de nos entit\u00e9s dans [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3030","post","type-post","status-publish","format-standard","hentry","category-rapport-rse-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9ploiement du CRM - ADDEV Materials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/addevmaterials.com\/en\/deployment-of-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9ploiement du CRM - ADDEV Materials\" \/>\n<meta property=\"og:description\" content=\"D\u00e9ploiement du CRM D\u00e9j\u00e0 utilis\u00e9e par les \u00e9quipes commerciales en France, Pologne et Am\u00e9rique du Nord depuis de nombreuses ann\u00e9es, c\u2019est aupr\u00e8s des entit\u00e9s anglaises et californiennes que la CRM (Customer Relationship Management) a \u00e9t\u00e9 d\u00e9ploy\u00e9e en 2022. 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