In an increasingly competitive retail environment, the POS (point of sale) advertising plays a central role in brand visibility and driving the purchasing act. To ensure that in-store communication devices are installed quickly, reliably and attractively, the adhesive solutions for point-of-sale advertising have become essential.
They can be used to attach, hold, position or remove promotional materials without damaging surfaces or disrupting the customer experience.
Point-of-sale advertising covers all the communication media used at the point of sale: kakemonos, stop-rays, posters, rigid panels, window elements and temporary displays. These devices must meet several key requirements:
rapid installation and removal
compatibility with multiple surfaces
mechanical strength adapted to the duration of the campaign
clean, residue-free appearance
The technical adhesives for point-of-sale advertising provide a precise response to these requirements, replacing traditional mechanical fixings which are often time-consuming or invasive.
A adhesive solution for point-of-sale advertising means a tape, foam adhesive, double-sided film or repositionable adhesive designed to attach communication media to a variety of surfaces (glass, metal, plastic, painted wood, laminate).
Unlike liquid adhesives or mechanical systems, these solutions offer :
immediate implementation
controlled thickness
even hold
clean disposal at the end of the campaign
The adhesives for point-of-sale advertising offer tangible benefits for teams in the field, communications agencies and retail managers alike.
Adhesive tapes and foams are quick to apply, with no drying time or special tools required. Teams can roll out a campaign to several points of sale in a very short space of time.
Modern adhesive technologies are designed to limit residues and preserve surfaces, even sensitive ones such as glass or lacquered paintwork.
Some repositionable solutions allow adjustments to be made during installation, a key advantage for installations in shop windows or at the head of gondolas.
Invisible fixing enhances the visual impact of POS materials, reinforcing the message in shop.
The adhesives for point-of-sale advertising cover a wide range of applications, depending on the sector and sales environment.
In hypermarkets and supermarkets, adhesive solutions are used to fix :
stop rays and pediments
temporary price supports
seasonal promotional items
The outfit must be reliable throughout the commercial operation, with rapid removal at the end of the campaign.
In specialist shops (fashion, cosmetics, electronics), adhesives can be used to discreetly install :
window displays
information panels
scenographic elements
The aesthetic constraints are particularly high here.
Ephemeral campaigns require solutions that are easy to install and remove. Visit repositionable adhesives for point-of-sale advertising are particularly well suited to pop-up stores and temporary product launches.
As a specialist in technical adhesive solutions, ADDEV Materials supports players in the POP, visual communication and retail sectors, with an approach focused on usage and performance.
Our teams are fully conversant with the constraints associated with different POS materials and application surfaces, guaranteeing optimum compatibility.
We offer double-sided tapes, adhesive foams, technical films and repositionable solutions tailored to the needs of permanent or temporary POP advertising.
In addition to the product, we can help you define the most appropriate solution according to :
the duration of the campaign
the weight of the support
environmental conditions
removal constraints
POS adhesives can be applied to glass, metal, plastic, painted wood or laminated surfaces, provided the right choice is made.
Yes, some solutions allow repositioning during installation, ideal for shop windows and temporary installations.
Our technical solutions for POP advertising are designed for clean application without damaging surfaces.
The choice depends on the length of exposure, the weight of the substrate and the type of surface. Technical support is available to help you avoid mistakes.
Yes, they are widely used for events, pop-up stores and limited-time promotional operations.
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